Case Study : Capital Law


Our SEO campaign resulted in Cardiff law firm Capital Law, ranking #1 nationally for  ‘ IP Lawyers ‘

The Brief

Capital Law is a leading UK provider of commercial legal services to private and public sector clients throughout the UK and Europe.


• Generate business for Capital Law in four pre-identified key areas

• Increase Capital Law’s general online profile

• Top 3 listings for identified keywords

The campaign

Move digital initiated a blogging campaign in order to improve the SEO ranking for four pre-identified keywords. We drew up a hit list of legal blogs and began getting content featured.

We created content about IP Law and got it featured on sites like Huffington Post, The Guardian and The Times.

The results

  • Top 3 rankings for the 3 key identified keywords
  • IP Lawyers
  • Brand Lawyers
  • Brand Protect Lawyers
  • In just five months since starting the SEO campaign, we hit #1 for IP Lawyers as a national keyword.
  • Outranking London law firms and receiving large instructions

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