Case Study: Inayah
Inayah is an e-commerce Islamic fashion boutique offering contemporary designer clothing. They came to us as they wanted to generate more sales via organic traffic as they were spending heavily on PPC.
We carried out an aggressive audit of the site which flagged a number of issues such as missing title tags, page speed, mobile, low HTML ratio and site architecture. Once the site was technically sound we began link building with a network of fashion bloggers and journalists, which had a big impact 0n rankings and traffic.