Case Study : King’s College London
King’s College London contacted us to find out how we could use digital to get young people from under-represented demographics to apply to K+ – their pre-university programme. We suggested the use of social advertising, as this was a great fit for the client’s target audience and their budget.
We carried out research on 200 members of the current KCL student body, finding out their interests, favoured social channels, and more, to feed into our campaign. We discovered that the vast majority of students use Instagram and Snapchat, while their parents use Facebook.
We created a series of adverts on Snapchat and Instagram, pushing young people through to the application form for K+. We also created Facebook ads, encouraging parents, guardians and teachers to send the application form to bright young people in their lives.
“Move Digital have provided us with both excellent service and results. Not only has the campaign been a huge success, we have felt valued and informed throughout the course of the planning and mid-campaign stages. They have provided us with regular reports and feedback throughout which informed our activities and increased the effectiveness of the campaign. I would thoroughly recommend working with Move Digital and their enthusiastic team” James Pickering – King’s College London