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How to turn Podcast content in multi format micro content

If you’re a podcast host like me, you’re probably constantly posting to social media asking your followers to listen to the latest show you’ve recorded. And, while podcasts do have a huge audience in the UK (around 7 million to be precise), the sad truth...

Why B2B podcasting is so effective right now

If you’re an entrepreneur, you need to start a B2B podcast. Why? Because, if you put in the legwork and do it well, it will get you new business leads. If you are the host of even a moderately successful B2B podcast, people in the...

Digital marketing strategies that every SME needs

In today’s saturated digital landscape, it can sometimes be difficult to know which marketing strategies to use. If you follow industry publications like Marketing Week, it can feel like there’s a new marketing strategy, platform, or channel you just have to be on top of...

Why Voice enabled adverts are game changing

Spotify have always been a trailblazing company, but they recently really raised the bar. The Swedish audio giants have announced the rollout of voice-enabled advertising on their platform. The ads encourage listeners to say a verbal command to interact with the advert and take an...

Why everyone needs their own Podcast

It’s coming up on a year now since I started my podcast - The Voice for Voice - and it’s one of the best decisions I’ve made in nearly ten years as a business owner. Since I started The Voice for Voice, the podcast has...

Instagram just changed the world of e-commerce

In March 2019, Instagram changed the world of e-commerce by introducing their ‘Checkout with Instagram’ feature. This means that users can now purchase items without ever leaving the Instagram app. You may have already seen this while browsing Instagram, but here’s how it works. Brands...

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