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#FlashbackFriday How John Lewis Conquered Christmas

The John Lewis 'Man on the Moon' advert landed this morning. Nothing says "Christmas is here'" in 2015 Britain quite like the John Lewis advertising campaign. Being the marketing nerds that we are, we decided to take a look under the hood and investigate the...

#SEOFriday – What is SEO ?

This is probably the question many of you would be wondering. You’ve probably heard of the term, but what does it mean? Why is it important in a marketing campaign? Ok, I’ll try to explain this as simple as possible.SEO, or Search Engine Optimisation, is...

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