Digital

 

91% of search engine users never go past page one, and half never read past the top three organic results. If you’re not appearing at the top of the page, you’re missing out on business. We can get you to the top of the pile. Here’s how:

SEO

Full SEO Audit & Research

Firstly, we do an analysis of your site’s SEO potential. Using both SEO tools and human analysis, we examine your website the same way a search engine would. From this, we figure out what needs to change to make your site SEO-ready. Then we carry out research to decide which keywords we’re going to get you on the top spot for.

On-site optimisation

This is one of the main factors that leads to good SEO rankings. At this stage we take all of our findings from the audit (discussed above) and implement them. After this has been completed, it will be revisited whenever Google changes its algorithms so that your site is entirely up to date.

Content (off-site)

One of the fastest ways to get your keywords on the rise is to get your site’s link on high quality sites that are relevant to your business. Once your on site optimisation has been completed, our content team creates high quality, industry-leading content that is then used to build links in newspapers, magazines, trade press websites, and blogs.

Content (on-site)

We will create new written content for your website every month, which serves two purposes. Firstly, fresh content sends good SEO signals to Google, and secondly, great on-site content can be used for link building purposes.

Social media marketing

Engagement on social and traffic generated from social are two factors that have an impact on local SEO rankings. As an optional extra, we will manage your social platforms on your behalf.

PPC & Native Advertising

More than a third of clicks from Google’s search results go to the four AdWords ads that appear just below the search bar. When you need leads and traffic right away, PPC is a great solution. Here is our approach:

Research and analysis

First, we audit your product/service, creatives, aims, and budget. Once we’ve got this information, we figure out what kind of campaign would be most impactful.

We will come up with a strategy to get you the most value for your budget.

Implementation

Once you’ve agreed on the strategy, we will put the campaign live, check the results daily, and tweak it to ensure it’s achieving the best possible results.

Reporting

Every month we provide a detailed report about the performance of the campaign, what went well, and what we plan to tweak going forward. We use sophisticated tracking software that can figure out how people interact with your site after clicking an ad. So if an ad leads directly to a sale, we’ll know.

Native Advertising

Native advertising tools such as Outbrain and Taboola can help drive traffic to your best content from some of the world’s most highly regarded websites. We can deliver native advertising campaigns on your behalf.

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