In today’s saturated digital landscape, it can sometimes be difficult to know which marketing strategies to use. If you follow industry publications like Marketing Week, it can feel like there’s a new marketing strategy, platform, or channel you just have to be on top of...
Spotify have always been a trailblazing company, but they recently really raised the bar. The Swedish audio giants have announced the rollout of voice-enabled advertising on their platform. The ads encourage listeners to say a verbal command to interact with the advert and take an...
It’s coming up on a year now since I started my podcast - The Voice for Voice - and it’s one of the best decisions I’ve made in nearly ten years as a business owner. Since I started The Voice for Voice, the podcast has...
Hands up if you remember the days when Facebook allowed you to reach your entire audience without putting in your credit card details? I certainly do. It was Summer 2014, and I had recently moved my newly set up business into a swanky office near...
In March 2019, Instagram changed the world of e-commerce by introducing their ‘Checkout with Instagram’ feature. This means that users can now purchase items without ever leaving the Instagram app. You may have already seen this while browsing Instagram, but here’s how it works. Brands...
If you work in a PR Agency , you should be offering all your clients Search Engine Optimisation as a standard part of your retainer. Why? Two reasons. The first is that a business’s reputation and credibility is inextricably linked to its visibility in Google. As guardians...
