It’s not just idle chatter and cat pictures anymore, in 2017 social media is big business, a multi-billion pound one, to be exact. It’s projected that marketers worldwide will spend £28.57bn ($35.98bn) on social advertising this year.
It’s easy to see why. The swathes of information social media companies collect from their users allows marketers to target certain people very directly based on their interests. Whether your target market is commuters in London, baristas in Sydney, or volunteers in Myanmar, it couldn’t be easier to deliver your messages to them.
Social Ads run through everything we do. Want to reach new audiences? Social ads. Want to turn existing audiences into customers? Social ads. Want to turn customers into fans? You guessed it, social ads.
Because of the hyper-targeting offered by social ads, they have a proven track record of providing results by building brand awareness and driving sales. Whether you’re looking to promote a product, service, event, or anything in between, we’ll make sure your messages are hitting the right people for a good price.
To get things kicked off, we’ll sit down with you to find out four things.
Firstly, we want to know all about your product. What is it? How does it work? Are there any quirks people might not know about? Secondly, we want to understand your consumers. Who is buying it? Who do you think will be interested in it, but isn’t buying it yet? Thirdly, we want to know your aims. What do you want to get from social ads? Do you want more sales, app downloads, or web traffic? Are you interested in getting your brand name out there? Finally, which channels do you want to use? Facebook? Twitter? LinkedIn?
Once we’ve got a good grasp on your product, consumers, aims, and preferred channels, we’ll present you with our strategy, detailing what the advertising campaign will look like. Once you’re happy with the strategy, we’re ready to get started.
Also read about our SEO Strategy
Minutes after the ads go live, we’ll begin our analysis as the results start coming in. We are completely hooked on the stats; after all, they help us prove to you that we’re matching your aims.
We share this with you, and use this research to inform our strategy moving forward.
Also read about our approach to analysis on PPC campaigns
If the campaign is to run over a set period of time, we’ll report back to you once it’s finished. If your campaign is set to run indefinitely, we’ll agree a set time to send you reports; weekly, fortnightly, or monthly. Once the report has been completed, we’ll set up a meeting or phone call with you to discuss the results. Are we happy? Are you happy? What do we need to change next time?
We use this phase to find out what we can change next time. Even if a campaign has gone brilliantly, there’s always a tweak to be made. We figure out what we need to change, and start the process again.